Lobbying and Public Relations
Take a relatively unknown statewide association with minimal political clout, a stagnant message and dormant brand and transform it into a premier statewide association with influence and persuasion with the media, NYS Legislature, state agencies, and Office of the Governor.
PC Public Affairs rebranded the association as a thought leader on school bus transportation issues. We crafted a fresh corporate brand and developed new messaging platforms (website, social media, video, and print) which the association uses in its public relations, lobbying, association and industry development initiatives.
An improved brand, fresh message, relentless public relations and lobbying efforts executed by PC Public Affairs helped establish the Association and its members as a dynamic political force at the statehouse in Albany with a reputation for professionalism and a track record of legislative, business and media successes.